Typography is an essential design element. Yet, a lot of graphic designers are unable to explore it to its fullest. With just a few tweaks and tips, you can improve and enhance your design instantly. It add a distinct personality, voice and style to a design. Here are 5 typography tips shared by web design experts working in the software houses in Pakistan to help you create better type-based layouts:
Start with the Right Set of Ingredients
Just like food is only good with the right set of ingredients, same goes for typography. Fonts are the fundamental block of a great type layout. There are a number of sites which have free fonts available, however those fonts are not creative enough. There is a reason why they are free of cost. If you are to kick up your typographic game, then you need to avoid these sites.
There are a number of place to find high quality yet creative looking fonts. Some sources include Lineto, The League of Moveable Type etc.
2. Pairing Typefaces Correctly
Selecting the right font is only one part of the entire picture. You also need to make it work in your layout. Some designers only use one font in their design, however introduction of a new design has the capacity to enhance design standards.
Contrasting fonts such as sans serif with serif can work great. Fonts within the same font family also look good. You can use similar fonts in book design by using some as small text and others as headers. Typewolf is a good place for finding beautiful fonts to pair with. Another great tip is to match the x-height of different styles.
3. Focus on Paragraphs
Headers and subheaders are fun to design, but what about text and paragraphs? They are a little less inspiring. However, no design is complete without designing a paragraph and working properly on its typesetting. Pay attention to the body text and its format. These details are what would make a layout professional. Typesettings make a design look professional and appealing to the eye.
4. Working with Color Contrast
After you are done with everything about typography, the last thing to do is to work with the different color contrasts. You need to tweak the color of fonts. From the traditional monochrome to a full-color design, you need to adjust the colors for increasing readability and contrast.
The black and white adjustments also have a huge impact on typography. You can create either a warm or a cool effect by changing the different color levels.
5. Avoid Exaggeration
Start by using a classic typeface such as Helvetica or a Garamond. This will help to create a hierarchy of type on a page along with a basic design grid. You must understand that typography is a subtle art, so exaggeration needs to be avoided.
Change the different typeface and font weights to adjust the typographic settings. Instead of using too many fonts, stick to a few and play around with settings to get everything right !
Start with the Right Set of Ingredients
Just like food is only good with the right set of ingredients, same goes for typography. Fonts are the fundamental block of a great type layout. There are a number of sites which have free fonts available, however those fonts are not creative enough. There is a reason why they are free of cost. If you are to kick up your typographic game, then you need to avoid these sites.
There are a number of place to find high quality yet creative looking fonts. Some sources include Lineto, The League of Moveable Type etc.
2. Pairing Typefaces Correctly
Selecting the right font is only one part of the entire picture. You also need to make it work in your layout. Some designers only use one font in their design, however introduction of a new design has the capacity to enhance design standards.
Contrasting fonts such as sans serif with serif can work great. Fonts within the same font family also look good. You can use similar fonts in book design by using some as small text and others as headers. Typewolf is a good place for finding beautiful fonts to pair with. Another great tip is to match the x-height of different styles.
3. Focus on Paragraphs
Headers and subheaders are fun to design, but what about text and paragraphs? They are a little less inspiring. However, no design is complete without designing a paragraph and working properly on its typesetting. Pay attention to the body text and its format. These details are what would make a layout professional. Typesettings make a design look professional and appealing to the eye.
4. Working with Color Contrast
After you are done with everything about typography, the last thing to do is to work with the different color contrasts. You need to tweak the color of fonts. From the traditional monochrome to a full-color design, you need to adjust the colors for increasing readability and contrast.
The black and white adjustments also have a huge impact on typography. You can create either a warm or a cool effect by changing the different color levels.
5. Avoid Exaggeration
Start by using a classic typeface such as Helvetica or a Garamond. This will help to create a hierarchy of type on a page along with a basic design grid. You must understand that typography is a subtle art, so exaggeration needs to be avoided.
Change the different typeface and font weights to adjust the typographic settings. Instead of using too many fonts, stick to a few and play around with settings to get everything right !
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