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5 Tips to Design Logos that Do not Suck!



There is strong competition in the logo design industry. How to make your work stand out from the rest and maintain the quality that does not suck. Learn the 5 tips below on how to design a logo by CyberVision software development company that do not suck!





Go for Unique and Clever Designs

A logo is a formal representation of a brand. This is why it has to stand out from the rest to make a mark. The important point is to go for something which is unique and different from what is already available. Though creating something original is tough but that should be the priority. Working on a unique design is not all about avoiding imitation, but to work on something that is out of the box. For example, a Mercedes logo is not a car, the Apple logo isn’t a computer. Ideas such as these make a brand stand out from the rest.

Use Logo Templates & Logo Makers

For beginners, working out with a logo template is a great starting point. This will help you to build on and later adapt to your idea. Visit websites such as Envato Elements which has got more than 6000 logo templates at just $17.

Work and Know the Brand

A logo is a virtual representation of a brand, but it also needs to connect with the audience. For this you need to work around the brand, identify the audience and create a mood board with images that represent brand’s message and taglines. Sites such as Niice can offer a lot of healthy inspiration. However, make sure you do not take inspirations in a literal sense. The design work has to be original but must correlate with unique brand attributes.

Focus on Colors 

The color palette is one of the most important part of a logo design. Color shares meanings and ideas behind a brand. Focus on the different color shades and tints to empower your logo.

What About Negative Space?

Using negative space in a clever way makes or breaks a logo. FedEx logo is one popular example using negative space with a hidden arrow. You can work on something similar for your logo. A negative space when done correctly will add to a subtle outlook of your logo.

Comments

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