The act of promoting and selling products and services by leveraging online marketing techniques i.e. content marketing, search engine marketing, social media, and email marketing is what we call Digital Marketing.
In simpler words, it’s basically how businesses today are getting their message out in front of their customers and prospects. Number one rule in marketing is to make the right offer at the right time and in the right place. Today, your customers are online. They are hanging out in social media, news sites and blogs when they have a need.
Digital marketing allows you to find your best prospects by putting you in those same channels, says the Digital Marketing Agency.
How does digital marketing really work?
Digital marketing tactics are aimed at helping smart organizations build mutually beneficial relationships with their prospects, leads, and customers. Unlike traditional marketing, it is designed to reach today's consumers.
For instance, think of the last purchase you made. No matter what it was, you probably began by looking up that product and/or service on the Internet to learn about the available alternatives, who provided them, and what your best options were. Your ultimate purchase decision was then based on the reviews you read, your family and friends whom you probably consulted and the features, pricing and product info you have searched.
It won’t be wrong to say that most buying decisions begin online. And it is absolutely necessary for your business to have an online presence -regardless of what you sell.
So, the key is to develop a digital marketing strategy that puts you out there in all places your customers are hanging out and then using a variety of channels to connect with them in the most powerful way. Which is done by using:
Content: to keep your customers updated with industry-specific news, the problems they are facing and how your brand is helping solve them.
Social Media: to share all your content and to connect with your customers as fans and followers.
SEO: you need to optimize your content for search so that when someone is looking for information you have written about it pops up on the search results.
Advertising: you need to drive paid traffic to your website or landing pages where people can see your offers.
Email Marketing: Best to follow up with your audiences to be sure they continue to get the services/solutions they are interested in.
When you put all these pieces together you will end up with an easy-to-operate, efficient digital marketing mechanism. And while it all looks a little overwhelming to work on this mechanism from scratch, it’s easily done if you have the right guidance available.
Top Digital Marketing Companies to Hire in Pakistan
According to Clutch, here’s a list of top 20 Digital Marketing Agencies in Pakistan you can hire to strongly market your brand on the Internet:
Webbee Inc.
Wisdek Corp.
CyberVision International Digital Marketing agency
PNC Solutions.
Buzz Interactive.
Ubiquity Digital
LinkedIn Guru
LinkPak Digital
Avenir Tech
SDS Technologies
Mojo Solution
Increativezes Technologies
Dev Factori
Solvech
Zak Technology Services
Whinstone
Digital Setups
SEO Hub.pk
NSOL -Niko Solutions Pte LTD
Globax Outreach, and
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